Wheelwright, S. C., & Clark, K. B. (1995). Leading product development : the senior manager's guide to creating and shaping the enterprise / Steven C. Wheelwright, Kim B. Clark: The senior manager's guide to creating and shaping the enterprise. Free Press.
Chicago Style (17th ed.) CitationWheelwright, Steven C., and Kim B. Clark. Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise / Steven C. Wheelwright, Kim B. Clark: The Senior Manager's Guide to Creating and Shaping the Enterprise. New York: Free Press, 1995.
MLA (9th ed.) CitationWheelwright, Steven C., and Kim B. Clark. Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise / Steven C. Wheelwright, Kim B. Clark: The Senior Manager's Guide to Creating and Shaping the Enterprise. Free Press, 1995.