APA (7th ed.) Citation

Dawar, N. (2013). Tilt : shifting your strategy from products to customers / Niraj Dawar: Shifting your strategy from products to customers. Harvard Business Review Press.

Chicago Style (17th ed.) Citation

Dawar, N. Tilt : Shifting Your Strategy from Products to Customers / Niraj Dawar: Shifting Your Strategy from Products to Customers. Boston, Massachusetts: Harvard Business Review Press, 2013.

MLA (9th ed.) Citation

Dawar, N. Tilt : Shifting Your Strategy from Products to Customers / Niraj Dawar: Shifting Your Strategy from Products to Customers. Harvard Business Review Press, 2013.

Warning: These citations may not always be 100% accurate.