Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors.

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Bibliographic Details
Corporate Author: Conference on Advertising and Consumer Psychology Philadelphia, Pa.
Other Authors: Wood, Natalie T., 1970-, Solomon, Michael R.
Format: Book
Language:English
Published: Armonk, N.Y. ; London : M.E. Sharpe, c2009.
Subjects:
Online identities > Congresses.
Consumer behavior > Congresses.
Virtual reality > Congresses.
Consumers > Effect of technological innovations on > Congresses.
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