Library Catalogue Plus

APA (7th ed.) Citation

American Marketing Association, American Marketing Association. Annual Services Marketing Conference, Bitner, M. J., & Crosby, L. A. (1989). Designing a winning service strategy / edited by Mary Jo Bitner, Lawrence A. Crosby. American Marketing Association.

Chicago Style (17th ed.) Citation

American Marketing Association, American Marketing Association. Annual Services Marketing Conference, Mary Jo Bitner, and Lawrence A. Crosby. Designing a Winning Service Strategy / Edited by Mary Jo Bitner, Lawrence A. Crosby. Chicago, Ill: American Marketing Association, 1989.

MLA (9th ed.) Citation

American Marketing Association, et al. Designing a Winning Service Strategy / Edited by Mary Jo Bitner, Lawrence A. Crosby. American Marketing Association, 1989.