Designing a winning service strategy / edited by Mary Jo Bitner, Lawrence A. Crosby.

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Bibliographic Details
Corporate Authors: American Marketing Association, American Marketing Association. Annual Services Marketing Conference
Other Authors: Bitner, Mary Jo, Crosby, Lawrence A. (Lawrence Allan)
Format: Book
Language:English
Published: Chicago, Ill : American Marketing Association, 1989.
Series:Proceedings series
Subjects:
Service industries > Marketing
Marketing
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Description
Item Description:Papers from the 7th annual Services Marketing Conference sponsored by the American Marketing Association, held in Arlington, Va. in 1988.
Physical Description:vi, 113 p. : ill. ; 27 cm.

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