Library Catalogue Plus

APA (7th ed.) Citation

Lusch, R. F., & Vargo, S. L. (2006). The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr: Dialog, debate, and directions. M.E. Sharpe.

Chicago Style (17th ed.) Citation

Lusch, Robert F., and Stephen L. Vargo. The Service-dominant Logic of Marketing : Dialog, Debate, and Directions / Robert F. Lusch and Stephen L. Vargo, Editors ; Forewords by Ruth N. Bolton and Frederick E. Webster, Jr: Dialog, Debate, and Directions. Armonk, N.Y.: M.E. Sharpe, 2006.

MLA (9th ed.) Citation

Lusch, Robert F., and Stephen L. Vargo. The Service-dominant Logic of Marketing : Dialog, Debate, and Directions / Robert F. Lusch and Stephen L. Vargo, Editors ; Forewords by Ruth N. Bolton and Frederick E. Webster, Jr: Dialog, Debate, and Directions. M.E. Sharpe, 2006.