Kasper, H., Helsdingen, P. v., & Gabbott, M. (2006). Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott: A strategic perspective (2nd ed.). John Wiley.
Chicago Style (17th ed.) CitationKasper, Hans, Piet van Helsdingen, and Mark Gabbott. Services Marketing Management : A Strategic Perspective / Hans Kasper, Piet Van Helsdingen, Mark Gabbott: A Strategic Perspective. 2nd ed. Chichester: John Wiley, 2006.
MLA (9th ed.) CitationKasper, Hans, et al. Services Marketing Management : A Strategic Perspective / Hans Kasper, Piet Van Helsdingen, Mark Gabbott: A Strategic Perspective. 2nd ed. John Wiley, 2006.
Warning: These citations may not always be 100% accurate.