Mullins, J. W. (2013). The new business road test : what entrepreneurs and executives should do before launching a lean start-up / John Mullins: What entrepreneurs and executives should do before launching a lean start-up (Fourth edition.). Pearson.
Chicago Style (17th ed.) CitationMullins, John W. The New Business Road Test : What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up / John Mullins: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up. Fourth edition. Harlow, England: Pearson, 2013.
MLA (9th ed.) CitationMullins, John W. The New Business Road Test : What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up / John Mullins: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up. Fourth edition. Pearson, 2013.