APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2015). Global marketing / Warren J. Keegan, Mark C. Green (8th ed., Global edition.). Pearson.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing / Warren J. Keegan, Mark C. Green. 8th ed., Global edition. Boston: Pearson, 2015.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing / Warren J. Keegan, Mark C. Green. 8th ed., Global edition. Pearson, 2015.

Warning: These citations may not always be 100% accurate.