APA (7th ed.) Citation

McGourty, K. B. (2015). The innovator's playbook : discovering and transforming great ideas into breakthrough new products / Kevin B. McGourty: Discovering and transforming great ideas into breakthrough new products. iNPD Center, Inc..

Chicago Style (17th ed.) Citation

McGourty, Kevin B. The Innovator's Playbook : Discovering and Transforming Great Ideas into Breakthrough New Products / Kevin B. McGourty: Discovering and Transforming Great Ideas into Breakthrough New Products. Oakland, CA: iNPD Center, Inc., 2015.

MLA (9th ed.) Citation

McGourty, Kevin B. The Innovator's Playbook : Discovering and Transforming Great Ideas into Breakthrough New Products / Kevin B. McGourty: Discovering and Transforming Great Ideas into Breakthrough New Products. iNPD Center, Inc., 2015.

Warning: These citations may not always be 100% accurate.