Higham, W. (2009). The next big thing : spotting and forecasting consumer trends for profit / William Higham: Spotting and forecasting consumer trends for profit. Kogan Page.
Chicago Style (17th ed.) CitationHigham, William. The Next Big Thing : Spotting and Forecasting Consumer Trends for Profit / William Higham: Spotting and Forecasting Consumer Trends for Profit. London ; Philadelphia, Pa.: Kogan Page, 2009.
MLA (9th ed.) CitationHigham, William. The Next Big Thing : Spotting and Forecasting Consumer Trends for Profit / William Higham: Spotting and Forecasting Consumer Trends for Profit. Kogan Page, 2009.
Warning: These citations may not always be 100% accurate.