Higham, W. (2009). The next big thing spotting and forecasting consumer trends for profit / Willaim Higham: Spotting and forecasting consumer trends for profit. Kogan Page.
Chicago Style (17th ed.) CitationHigham, William. The Next Big Thing Spotting and Forecasting Consumer Trends for Profit / Willaim Higham: Spotting and Forecasting Consumer Trends for Profit. London: Kogan Page, 2009.
MLA (9th ed.) CitationHigham, William. The Next Big Thing Spotting and Forecasting Consumer Trends for Profit / Willaim Higham: Spotting and Forecasting Consumer Trends for Profit. Kogan Page, 2009.
Warning: These citations may not always be 100% accurate.