The new rules of green marketing strategies, tools, and inspiration for sustainable branding / Jacquelyn Ottman. strategies, tools, and inspiration for sustainable branding /

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Bibliographic Details
Main Author: Ottman, Jacquelyn
Format: eBook
Language:English
Published: Sheffield : Greenleaf Publishing, 2011.
Subjects:
Consumer behavior.
Green marketing.
Green products.
Sustainable development.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=1741764
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650 0 |a Green marketing. 
650 0 |a Green products. 
650 0 |a Sustainable development. 
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