APA (7th ed.) Citation

Babin, B. J., & Harris, E. G. (2015). CB : consumer behavior / Barry J. Babin, Eric G. Harris: Consumer behavior (6th edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Babin, Barry J., and Eric G. Harris. CB : Consumer Behavior / Barry J. Babin, Eric G. Harris: Consumer Behavior. 6th edition. Stamford, CT, USA: Cengage Learning, 2015.

MLA (9th ed.) Citation

Babin, Barry J., and Eric G. Harris. CB : Consumer Behavior / Barry J. Babin, Eric G. Harris: Consumer Behavior. 6th edition. Cengage Learning, 2015.

Warning: These citations may not always be 100% accurate.