APA (7th ed.) Citation

Wirtz, J., & Lovelock, C. H. (2018). Essentials of services marketing / Jochen Wirtz, Christopher Lovelock (3rd edition.). Pearson.

Chicago Style (17th ed.) Citation

Wirtz, Jochen, and Christopher H. Lovelock. Essentials of Services Marketing / Jochen Wirtz, Christopher Lovelock. 3rd edition. Harlow, England: Pearson, 2018.

MLA (9th ed.) Citation

Wirtz, Jochen, and Christopher H. Lovelock. Essentials of Services Marketing / Jochen Wirtz, Christopher Lovelock. 3rd edition. Pearson, 2018.

Warning: These citations may not always be 100% accurate.