APA (7th ed.) Citation

Wirtz, J., & Lovelock, C. H. (2016). Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock: People, technology, strategy (8th ed.). World Scientific.

Chicago Style (17th ed.) Citation

Wirtz, Jochen, and Christopher H. Lovelock. Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock: People, Technology, Strategy. 8th ed. New Jersey: World Scientific, 2016.

MLA (9th ed.) Citation

Wirtz, Jochen, and Christopher H. Lovelock. Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock: People, Technology, Strategy. 8th ed. World Scientific, 2016.

Warning: These citations may not always be 100% accurate.