Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

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Bibliographic Details
Main Authors: Wirtz, Jochen (Author), Lovelock, Christopher H. (Author)
Format: Book
Language:English
Published: New Jersey : World Scientific, [2016]
Edition:8th ed.
Subjects:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.
Tags: Add Tag
bsp044 services and retail management 1

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