Holt, D. B., & Cameron, D. (2012). Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron: Using innovative ideologies to build breakthrough brands. Oxford University Press.
Chicago Style (17th ed.) CitationHolt, Douglas B., and Douglas Cameron. Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands / Douglas Holt and Douglas Cameron: Using Innovative Ideologies to Build Breakthrough Brands. Oxford, United Kingdom: Oxford University Press, 2012.
MLA (9th ed.) CitationHolt, Douglas B., and Douglas Cameron. Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands / Douglas Holt and Douglas Cameron: Using Innovative Ideologies to Build Breakthrough Brands. Oxford University Press, 2012.