George, G., & Bock, A. J. (2012). Models of opportunity : how entrepreneurs design firms to achieve the unexpected / Gerard George and Adam J. Bock: How entrepreneurs design firms to achieve the unexpected. Cambridge University Press.
Chicago Style (17th ed.) CitationGeorge, Gerard, and Adam J. Bock. Models of Opportunity : How Entrepreneurs Design Firms to Achieve the Unexpected / Gerard George and Adam J. Bock: How Entrepreneurs Design Firms to Achieve the Unexpected. Cambridge: Cambridge University Press, 2012.
MLA (9th ed.) CitationGeorge, Gerard, and Adam J. Bock. Models of Opportunity : How Entrepreneurs Design Firms to Achieve the Unexpected / Gerard George and Adam J. Bock: How Entrepreneurs Design Firms to Achieve the Unexpected. Cambridge University Press, 2012.