Library Catalogue Plus

APA (7th ed.) Citation

Rajagopal. (2015). The butterfly effect in competitive markets : driving small changes for large differences / Rajagopal (Professor, EGADE Business School, ITESM Mexico City and Visiting Professor, Boston University, Boston MA): Driving small changes for large differences. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Rajagopal. The Butterfly Effect in Competitive Markets : Driving Small Changes for Large Differences / Rajagopal (Professor, EGADE Business School, ITESM Mexico City and Visiting Professor, Boston University, Boston MA): Driving Small Changes for Large Differences. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2015.

MLA (9th ed.) Citation

Rajagopal. The Butterfly Effect in Competitive Markets : Driving Small Changes for Large Differences / Rajagopal (Professor, EGADE Business School, ITESM Mexico City and Visiting Professor, Boston University, Boston MA): Driving Small Changes for Large Differences. Palgrave Macmillan, 2015.