Davis, J. (2012). The Olympic Games effect : how sports marketing builds strong brands / John A. Davis: How sports marketing builds strong brands (2nd [revised and updated] ed.). Wiley.
Chicago Style (17th ed.) CitationDavis, John. The Olympic Games Effect : How Sports Marketing Builds Strong Brands / John A. Davis: How Sports Marketing Builds Strong Brands. 2nd [revised and updated] ed. Singapore ; Chichester: Wiley, 2012.
MLA (9th ed.) CitationDavis, John. The Olympic Games Effect : How Sports Marketing Builds Strong Brands / John A. Davis: How Sports Marketing Builds Strong Brands. 2nd [revised and updated] ed. Wiley, 2012.
Warning: These citations may not always be 100% accurate.