Library Catalogue Plus

APA (7th ed.) Citation

Smith, D. V. L., & Fletcher, J. H. (2001). Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher: Making sense of marketing data. Wiley.

Chicago Style (17th ed.) Citation

Smith, D. V. L., and J. H. Fletcher. Inside Information : Making Sense of Marketing Data / D.V.L. Smith & J.H. Fletcher: Making Sense of Marketing Data. Chichester: Wiley, 2001.

MLA (9th ed.) Citation

Smith, D. V. L., and J. H. Fletcher. Inside Information : Making Sense of Marketing Data / D.V.L. Smith & J.H. Fletcher: Making Sense of Marketing Data. Wiley, 2001.