Osterwalder, A. (2014). Value proposition design how to create products and services customers want / Alexander Osterwalder ... [et al]: How to create products and services customers want. Wiley.
Chicago Style (17th ed.) CitationOsterwalder, Alexander. Value Proposition Design How to Create Products and Services Customers Want / Alexander Osterwalder ... [et Al]: How to Create Products and Services Customers Want. Hoboken: Wiley, 2014.
MLA (9th ed.) CitationOsterwalder, Alexander. Value Proposition Design How to Create Products and Services Customers Want / Alexander Osterwalder ... [et Al]: How to Create Products and Services Customers Want. Wiley, 2014.
Warning: These citations may not always be 100% accurate.