Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician.
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Abingdon :
Routledge,
2010, c2004.
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=801733 |
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