Jobber, D., & Ellis-Chadwick, F. (2016). Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick (Eighth edition.). McGraw-Hill Education.
Chicago Style (17th ed.) CitationJobber, David, and Fiona Ellis-Chadwick. Principles and Practice of Marketing / David Jobber and Fiona Ellis-Chadwick. Eighth edition. London: McGraw-Hill Education, 2016.
MLA (9th ed.) CitationJobber, David, and Fiona Ellis-Chadwick. Principles and Practice of Marketing / David Jobber and Fiona Ellis-Chadwick. Eighth edition. McGraw-Hill Education, 2016.
Warning: These citations may not always be 100% accurate.