APA (7th ed.) Citation

Neumeier, M. (2016). The brand flip : why customers now run companies--and how to profit from it : a whiteboard overview / by Marty Neumeier: Why customers now run companies--and how to profit from it : a whiteboard overview. New Riders.

Chicago Style (17th ed.) Citation

Neumeier, Marty. The Brand Flip : Why Customers Now Run Companies--and How to Profit from It : A Whiteboard Overview / by Marty Neumeier: Why Customers Now Run Companies--and How to Profit from It : A Whiteboard Overview. [San Francisco, CA]: New Riders, 2016.

MLA (9th ed.) Citation

Neumeier, Marty. The Brand Flip : Why Customers Now Run Companies--and How to Profit from It : A Whiteboard Overview / by Marty Neumeier: Why Customers Now Run Companies--and How to Profit from It : A Whiteboard Overview. New Riders, 2016.

Warning: These citations may not always be 100% accurate.