Library Catalogue Plus

APA (7th ed.) Citation

Gilmore, J. H., & Pine, B. J. (2007). Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II: What consumers really want. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Gilmore, James H., and B. Joseph Pine. Authenticity : What Consumers Really Want / James H. Gilmore, B. Joseph Pine II: What Consumers Really Want. Boston, Mass.: Harvard Business School Press, 2007.

MLA (9th ed.) Citation

Gilmore, James H., and B. Joseph Pine. Authenticity : What Consumers Really Want / James H. Gilmore, B. Joseph Pine II: What Consumers Really Want. Harvard Business School Press, 2007.