APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2016). Principles of marketing / Philip Kotler, Gary Armstrong (Sixteenth edition.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing / Philip Kotler, Gary Armstrong. Sixteenth edition. Harlow, Essex, England: Pearson, 2016.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing / Philip Kotler, Gary Armstrong. Sixteenth edition. Pearson, 2016.

Warning: These citations may not always be 100% accurate.