APA (7th ed.) Citation

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos: How to create products and services customers want. Wiley.

Chicago Style (17th ed.) Citation

Osterwalder, Alexander, Yves Pigneur, Greg Bernarda, and Alan Smith. Value Proposition Design : How to Create Products and Services Customers Want / Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; Designed by Trish Papadakos: How to Create Products and Services Customers Want. Hoboken, New Jersey: Wiley, 2014.

MLA (9th ed.) Citation

Osterwalder, Alexander, et al. Value Proposition Design : How to Create Products and Services Customers Want / Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; Designed by Trish Papadakos: How to Create Products and Services Customers Want. Wiley, 2014.

Warning: These citations may not always be 100% accurate.