APA (7th ed.) Citation

Malhotra, N. K., Birks, D. F., & Wills, P. (2012). Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills: An applied approach (4th ed.). Pearson.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., David F. Birks, and Peter Wills. Marketing Research : An Applied Approach / Naresh K. Malhotra, David F. Birks, Peter Wills: An Applied Approach. 4th ed. Harlow, England: Pearson, 2012.

MLA (9th ed.) Citation

Malhotra, Naresh K., et al. Marketing Research : An Applied Approach / Naresh K. Malhotra, David F. Birks, Peter Wills: An Applied Approach. 4th ed. Pearson, 2012.

Warning: These citations may not always be 100% accurate.