Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills.

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Bibliographic Details
Main Author: Malhotra, Naresh K.
Other Authors: Birks, David F., Wills, Peter, 1949-
Format: Book
Language:English
Published: Harlow, England : Pearson, 2012.
Edition:4th ed.
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