Trott, P. (2017). Innovation management and new product development / Paul Trott, Portsmouth Business School (Sixth edition.). Pearson.
Chicago Style (17th ed.) CitationTrott, Paul. Innovation Management and New Product Development / Paul Trott, Portsmouth Business School. Sixth edition. Harlow, Enlgand: Pearson, 2017.
MLA (9th ed.) CitationTrott, Paul. Innovation Management and New Product Development / Paul Trott, Portsmouth Business School. Sixth edition. Pearson, 2017.
Warning: These citations may not always be 100% accurate.