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Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. building a brand through marketing and communication /

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Bibliographic Details
Main Author: Moore, Gwyneth
Format: Book
Language:English
Published: Lausanne, Switzerland : AVA Academia, c 2012.
Series:Basics fashion management ; 2
Subjects:
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MARC

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245 1 0 |a Fashion promotion :  |b building a brand through marketing and communication /  |c Gwyneth Moore. 
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300 |a 176 p. :  |b ill. (chiefly col.) ;  |c 23 cm. 
490 1 |a Basics fashion management ;  |v 2 
504 |a Includes bibliographical references and index. 
650 0 |a Fashion merchandising. 
650 0 |a Internet marketing. 
650 0 |a Public relations. 
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