Library Catalogue Plus

APA (7th ed.) Citation

Kapferer, J., & Bastien, V. (2012). The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien: Break the rules of marketing to build luxury brands (2nd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Kapferer, Jean-Noel, and Vincent Bastien. The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands / Jean-Noel Kapferer and Vincent Bastien: Break the Rules of Marketing to Build Luxury Brands. 2nd ed. London ; Philadelphia, PA: Kogan Page, 2012.

MLA (9th ed.) Citation

Kapferer, Jean-Noel, and Vincent Bastien. The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands / Jean-Noel Kapferer and Vincent Bastien: Break the Rules of Marketing to Build Luxury Brands. 2nd ed. Kogan Page, 2012.