Berger, A. A. (2016). Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University: An introduction to qualitative and quantitative approaches (Fourth Edition.). SAGE.
Chicago Style (17th ed.) CitationBerger, Arthur Asa. Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches / Arthur Asa Berger, San Francisco State University: An Introduction to Qualitative and Quantitative Approaches. Fourth Edition. Los Angeles: SAGE, 2016.
MLA (9th ed.) CitationBerger, Arthur Asa. Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches / Arthur Asa Berger, San Francisco State University: An Introduction to Qualitative and Quantitative Approaches. Fourth Edition. SAGE, 2016.