APA (7th ed.) Citation

Van Gelder, S. (2003). Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder: Unlocking brand potential across countries, cultures & markets. Kogan Page.

Chicago Style (17th ed.) Citation

Van Gelder, Sicco. Global Brand Strategy : Unlocking Brand Potential Across Countries, Cultures & Markets / Sicco Van Gelder: Unlocking Brand Potential Across Countries, Cultures & Markets. London: Kogan Page, 2003.

MLA (9th ed.) Citation

Van Gelder, Sicco. Global Brand Strategy : Unlocking Brand Potential Across Countries, Cultures & Markets / Sicco Van Gelder: Unlocking Brand Potential Across Countries, Cultures & Markets. Kogan Page, 2003.

Warning: These citations may not always be 100% accurate.