Library Catalogue Plus

APA (7th ed.) Citation

Mark, M., & Pearson, C. (2001). The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson: Building extraordinary brands through the power of archetypes. McGraw-Hill.

Chicago Style (17th ed.) Citation

Mark, Margaret, and Carol Pearson. The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes / Margaret Mark and Carol S. Pearson: Building Extraordinary Brands Through the Power of Archetypes. New York: McGraw-Hill, 2001.

MLA (9th ed.) Citation

Mark, Margaret, and Carol Pearson. The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes / Margaret Mark and Carol S. Pearson: Building Extraordinary Brands Through the Power of Archetypes. McGraw-Hill, 2001.