Product Development & Management Association & Kahn, K. B. (2013). The PDMA handbook of new product development / Kenneth B. Kahn, editor ; associate editors, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban (3rd ed.). Wiley.
Chicago Style (17th ed.) CitationProduct Development & Management Association and Kenneth B. Kahn. The PDMA Handbook of New Product Development / Kenneth B. Kahn, Editor ; Associate Editors, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban. 3rd ed. Hoboken, N.J.: Wiley, 2013.
MLA (9th ed.) CitationProduct Development & Management Association and Kenneth B. Kahn. The PDMA Handbook of New Product Development / Kenneth B. Kahn, Editor ; Associate Editors, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban. 3rd ed. Wiley, 2013.
Warning: These citations may not always be 100% accurate.