APA (7th ed.) Citation

Oswald, L. R. (2012). Marketing semiotics signs, strategies, and brand value / Laura R. Oswald: Signs, strategies, and brand value. Oxford University Press.

Chicago Style (17th ed.) Citation

Oswald, Laura R. Marketing Semiotics Signs, Strategies, and Brand Value / Laura R. Oswald: Signs, Strategies, and Brand Value. Oxford ; New York: Oxford University Press, 2012.

MLA (9th ed.) Citation

Oswald, Laura R. Marketing Semiotics Signs, Strategies, and Brand Value / Laura R. Oswald: Signs, Strategies, and Brand Value. Oxford University Press, 2012.

Warning: These citations may not always be 100% accurate.