International & cross-cultural business research / Jean-Claude Usunier, Hester van Herk and Julie Anne Lee.

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Bibliographic Details
Main Authors: Usunier, Jean-Claude (Author), Herk, Hester van (Author), Lee, Julie Anne (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2017.
Subjects:
International business enterprises > Research > Cross-cultural studies.
Industrial management > Research > Cross-cultural studies.
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