APA (7th ed.) Citation

Kapferer, J. (2012). The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer: Advanced insights and strategic thinking (5th ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Kapferer, Jean-Noel. The New Strategic Brand Management : Advanced Insights and Strategic Thinking / Jean-Noel Kapferer: Advanced Insights and Strategic Thinking. 5th ed. London: Kogan Page, 2012.

MLA (9th ed.) Citation

Kapferer, Jean-Noel. The New Strategic Brand Management : Advanced Insights and Strategic Thinking / Jean-Noel Kapferer: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page, 2012.

Warning: These citations may not always be 100% accurate.