APA (7th ed.) Citation

Sathi, A. (2014). Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi: How marketing analytics are transforming business (First edition.). Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Sathi, Arvind. Engaging Customers Using Big Data : How Marketing Analytics Are Transforming Business / Arvind Sathi: How Marketing Analytics Are Transforming Business. First edition. New York: Palgrave Macmillan, 2014.

MLA (9th ed.) Citation

Sathi, Arvind. Engaging Customers Using Big Data : How Marketing Analytics Are Transforming Business / Arvind Sathi: How Marketing Analytics Are Transforming Business. First edition. Palgrave Macmillan, 2014.

Warning: These citations may not always be 100% accurate.