Goffin, K., & Mitchell, R. (2017). Innovation management : effective strategy and implementation / Keith Goffin and Rick Mitchell: Effective strategy and implementation (Third edition.). Macmillan Education : Palgrave.
Chicago Style (17th ed.) CitationGoffin, Keith, and Rick Mitchell. Innovation Management : Effective Strategy and Implementation / Keith Goffin and Rick Mitchell: Effective Strategy and Implementation. Third edition. London ; New York, NY: Macmillan Education : Palgrave, 2017.
MLA (9th ed.) CitationGoffin, Keith, and Rick Mitchell. Innovation Management : Effective Strategy and Implementation / Keith Goffin and Rick Mitchell: Effective Strategy and Implementation. Third edition. Macmillan Education : Palgrave, 2017.
Warning: These citations may not always be 100% accurate.