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Strategic management in the media : theory to practice / Lucy Kung.
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Bibliographic Details
Main Author:
Küng, Lucy
(Author)
Format:
Book
Language:
English
Published:
Los Angeles :
SAGE,
2017.
Edition:
2nd edition.
Subjects:
Mass media
>
Management.
Strategic planning.
Tags:
Add Tag
management
1
media
1
Availability
Description
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