Library Catalogue Plus

APA (7th ed.) Citation

Semenik, R. J., & O'Guinn, T. C. (2012). Advertising and promotions : an integrated brand approach: An integrated brand approach (6th ed., International ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Semenik, Richard J., and Thomas C. O'Guinn. Advertising and Promotions : An Integrated Brand Approach: An Integrated Brand Approach. 6th ed., International ed. [Mason, Ohio?]: South-Western Cengage Learning, 2012.

MLA (9th ed.) Citation

Semenik, Richard J., and Thomas C. O'Guinn. Advertising and Promotions : An Integrated Brand Approach: An Integrated Brand Approach. 6th ed., International ed. South-Western Cengage Learning, 2012.