Consumer behaviour : applications in marketing. applications in marketing.

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Bibliographic Details
Main Authors: East, Robert, 1940- (Author), Singh, Jaywant (Author), Wright, Malcolm, 1963- (Author), Vanhuele, Marc (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2017.
Edition:3rd edition /
Subjects:
Consumer behavior.
Consumer behavior > Psychological aspects.
Consumer behavior > Social aspects.
Marketing.
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MARC

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100 1 |a East, Robert,  |d 1940-  |e author. 
245 1 0 |a Consumer behaviour :  |b applications in marketing. 
250 |a 3rd edition /  |b Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele. 
264 1 |a Los Angeles :  |b SAGE,  |c 2017. 
300 |a xii, 350 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |2 rdacontent 
336 |a still image  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Previous edition: 2013. 
504 |a Includes bibliographical references (pages 300-339) and index. 
650 0 |a Consumer behavior. 
650 0 |a Consumer behavior  |x Psychological aspects. 
650 0 |a Consumer behavior  |x Social aspects. 
650 0 |a Marketing. 
700 1 |a Singh, Jaywant,  |e author. 
700 1 |a Wright, Malcolm,  |d 1963-  |e author. 
700 1 |a Vanhuele, Marc,  |e author. 
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