APA (7th ed.) Citation

McDonald, M., & Wilson, H. (2016). Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson: How to prepare them, how to profit from them (Eighth edition.). Wiley.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans : How to Prepare Them, How to Profit from Them / Malcolm McDonald, Hugh Wilson: How to Prepare Them, How to Profit from Them. Eighth edition. Chichester, West Sussex, United Kingdom: Wiley, 2016.

MLA (9th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans : How to Prepare Them, How to Profit from Them / Malcolm McDonald, Hugh Wilson: How to Prepare Them, How to Profit from Them. Eighth edition. Wiley, 2016.

Warning: These citations may not always be 100% accurate.