Heath, C., & Heath, D. (2008). Made to stick : why some ideas take hold and others come unstuck / Chip Heath & Dan Heath: Why some ideas take hold and others come unstuck. Arrow.
Chicago Style (17th ed.) CitationHeath, Chip, and Dan Heath. Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck / Chip Heath & Dan Heath: Why Some Ideas Take Hold and Others Come Unstuck. London: Arrow, 2008.
MLA (9th ed.) CitationHeath, Chip, and Dan Heath. Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck / Chip Heath & Dan Heath: Why Some Ideas Take Hold and Others Come Unstuck. Arrow, 2008.
Warning: These citations may not always be 100% accurate.