Library Catalogue Plus

APA (7th ed.) Citation

Baker, M. J. (2014). Marketing strategy and management / Michael J. Baker, Emeritus Professor of Marketing, University of Strathclyde (Fifth edition.). Macmillan Education, Palgrave.

Chicago Style (17th ed.) Citation

Baker, Michael John. Marketing Strategy and Management / Michael J. Baker, Emeritus Professor of Marketing, University of Strathclyde. Fifth edition. London ; New York, NY: Macmillan Education, Palgrave, 2014.

MLA (9th ed.) Citation

Baker, Michael John. Marketing Strategy and Management / Michael J. Baker, Emeritus Professor of Marketing, University of Strathclyde. Fifth edition. Macmillan Education, Palgrave, 2014.