John, D. R., & Torelli, C. J. (2018). Strategic brand management : lessons for winning brands in globalized markets / Deborah Roedder John, Carlos J. Torelli: Lessons for winning brands in globalized markets. Oxford University Press.
Chicago Style (17th ed.) CitationJohn, Deborah Roedder, and Carlos J. Torelli. Strategic Brand Management : Lessons for Winning Brands in Globalized Markets / Deborah Roedder John, Carlos J. Torelli: Lessons for Winning Brands in Globalized Markets. New York: Oxford University Press, 2018.
MLA (9th ed.) CitationJohn, Deborah Roedder, and Carlos J. Torelli. Strategic Brand Management : Lessons for Winning Brands in Globalized Markets / Deborah Roedder John, Carlos J. Torelli: Lessons for Winning Brands in Globalized Markets. Oxford University Press, 2018.